Bold and Playful Brand Builder

Snake-well drill ad

This ad is eye catching, bold, fun, and friendly. The bold graphic and a touch of humor make it approachable and fun to look at. It succeeds at communicating the complexity of Shell’s innovations such as their snake-well drill technology, with simplicity. This ad is a positive brand builder.

 

Bold, fun and friendly brand building

Tags: bold, energy_ads, frienly, graphic, green_branding, shell

This entry was posted on Monday, December 8th, 2008 at 10:14 pm and is filed under Art Direction, Branding wars, Green Branding . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Bold and Playful Brand Builder”

• MarisolH Says:
  March 7th, 2010 at 4:06 am

  All these Shell ads take inspiration from those old Paul Rand works for IBM, in a good way. I like them all.
• Javier Says:
  March 21st, 2010 at 1:24 am

  Thanks Marisol. I can’t agree more.
  Javier

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