A cancer success story told with charm

A humorous approach to a sensitive subject

I’ve admired these Mount Sinai Hospital ads for a long time. Mount Sinai Hospital located in New York is one of the oldest, largest and most prestigious hospitals in United States. This is an ad campaign that deals with cancer and other serious illnesses and seeks to present the hospital as the best choice for treatment. A delicate subject that has been executed with ingenious creative and flawless execution. The emotional approach of the copy is simple but powerful, (“A Father…” “At 14, Ryan…”) it connects well at a human level. The photography is realistic, but sophisticated which helps targeting the upscale demographic. The symmetry of the layout is clean but original (body copy and logo at the top of the page and above the headline) with a classic contemporary font (Mrs. Eaves). The photography doesn’t show patient faces, leaving the reader to imagine their own story. It also, of course helps in dealing with privacy issues.

Other ads, more minimal in their approach stand out with their daring and well balanced sense of humor.

Overall this ad campaign does its job remarkably well while presenting the Mount Sinai Hospital image with dignity, creativity and appropriate sophistication.

Well done!

@javierjrdg