Branding Eye » cryptic_ad http://brandingeye.com Just another WordPress weblog Wed, 09 Dec 2009 17:17:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 To be smart, be clear first http://brandingeye.com/what-is-this/ http://brandingeye.com/what-is-this/#comments Mon, 08 Dec 2008 22:56:32 +0000 Javier http://www.brandingeye.com/?p=44 IBM “smart” copy, confusing visual

Ad visuals are supposed to entice you to read the message. Looking at this image, I doubt most readers will venture further to read the heavy copy. IBM’s highly stylized visual is getting in the way of the communication rather than leading to it. “Setting the table for a smarter planet” is a message full of promise that is in no way supported by this confusing image.

 

What the heck is this?

Puzzling

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