Branding Eye » energy_sources http://brandingeye.com Just another WordPress weblog Wed, 09 Dec 2009 17:17:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 If it sounds and looks honest, maybe it is http://brandingeye.com/warmer-is-better/ http://brandingeye.com/warmer-is-better/#comments Thu, 04 Dec 2008 04:47:35 +0000 Javier http://www.brandingeye.com/?p=20 Friendly and approachable Shell ad

Simple and direct communication with playful and informative graphics get across a message of innovation and honesty. This ad succeeds in communicating Shell’s proactive approach to alternative energy.

Direct and human

Direct and human

Straightforward communication with an honest feel
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