Comments on: To start a conversation, engage first

By: admin

admin — Sun, 26 Jun 2011 01:02:47 +0000

The copy itself maybe brilliant but the image leading to the copy seems meaningless and not very smartly conceived.

By: clug

clug — Thu, 23 Jun 2011 19:24:46 +0000

I strongly disagree. These are the first long copy ads I have read in years. They are brilliant.

By: Javier

Javier — Sun, 21 Mar 2010 01:33:53 +0000

Agree, the ads to me are unfortunate attempt to create an iconic campaign. Although the overall Smarter Planet is great the ads in my opinion fall short.

By: Javier

Javier — Sun, 21 Mar 2010 01:20:10 +0000

Thanks for your comment. If you are a designer or somehow appreciative of art you might enjoy the graphics but in my opinion for the average consumer or business person the graphics are way too abstract and I don’t think they clearly communicate Smarter Planet and most people won’t take the time to read the copy to understand them. Have you tried to show the ad to a couple of people and ask if the get it?
Thanks again,
Javier

By: Marina v K.

Marina v K. — Tue, 16 Mar 2010 20:37:25 +0000

I disagree on the visuals. I think the images are great and capture the essence of the IBM initiative For a Smarter Planet. However, I do think there is way too much copy in these ads. Who wants to read this?

By: MarisolH

MarisolH — Sun, 07 Mar 2010 04:04:48 +0000

Obviously this campaign “updates” rather literaly those old great ads made by Paul Rand. But then again, there is a great difference between imitation and interpretation, too bad they didn’t understand it.